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Welcome to our
own eclectic serious and silly compendium of
phrases, words and slang that define today’s
urban speak. Send us your suggestions.
The best of the
best received each year will be rewarded.
Agony Aunt – advice columnist
Baggravation – the frustration
you feel at an airport when your luggage bag
is the last to hit the carousel.
Brand - a name, sign, symbol or design
used to identify a product/service that differentiates
it from competitors’ products. A Brand
can be a single symbol or a combination of symbols,
names, designs, etc.
Brand Equity – the level of
awareness and amount of consumer goodwill created
by a company’s products/services or brand.
Buggy Bitch – the job that’s
commonly assigned to the low man on the totem
pole at places like the grocery store, Walmart
or big-box retailers. This is the guy who goes
out to the parking lot to round up the shopping
carts and herd them into enclosures.
Direct to Desktop Marketing –
a rapidly changing a form of business-to-business
selling where using computer databases to locate
potential customers; typically, the databases
are compiled by list brokers and are organised
according to business type, sales revenue, number
of employees, location and telephone area code.
Ducky- meaning great, cool, just fine.
Can also be sarcastic.
Dummy – a mock-up of a brochure,
magazine or other media vehicle used to test
effectiveness within a representative of a target
market.
Manilow Method – a term gaining
popularity in the press when citing examples
of retailers who broadcast the songs of Barry
Manilow to discourage young people from loitering
outside their stores.
Marketing - the systematic planning,
implementation and control of a mix of business
activities designed to bring buyers and sellers
together for the mutually advantageous exchange
or transfer of products.
Marketing Advantage - the competitive
edge gained by accurately identifying customer
needs and wants, then developing products which
deliver superior benefits. Being more effective
and efficient in positioning, promotion or distribution.
Porch Monkeys – the modern equivalent
of those cat-calling construction workers who
used to ogle women as they walked by. The difference?
Porch monkeys do it from their front steps.
Rejuvenile – first attributed
to Christopher Noxon of the New York Times,
a rejuvenile is any person older than adolescence
who, instead of marrying, raising a family or
assuming other responsibilities of adulthood,
continues the pastimes and spending habits of
adolescence. Toronto’s Globe & Mail
noted recently that the new kids on the block
aren’t kids at all.
Ringxiety – the confusion experienced
by an entire group of people when a cell phone
rings and no one is sure whose phone it is.
Spiffy – a derivative of the
old British term ‘spiffing’ which
has been tarted up and reintroduced. Or maybe,
it never went away. If it’s spiffy, it’s
cool, awesome and damned ducky. It can also
be sarcastic.
Strategic Framework/ Marketing Plan
– a set of strategies outlining marketing
opportunities that are matched to the resources
and abilities of a company.
Tech Weenie – those painfully
shy wizards who know everything about the guts
and operation of computers, web-based communications
and all things electronic.
UV – an acronym for Unique Visitors,
the number of individuals who have visited a
web site at least once in a given time period.
Viral Marketing – a process in
which people are encouraged to pass a message
along to other recipients via e-mail.
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